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This eBook charts the technological and strategic evolution of airline distribution, from the early days of travel agents and GDS to today’s NDC-powered platforms. It examines the role of OTAs, metasearch engines, and airline websites…

This eBook introduces Open Pricing as a transformative approach to airline revenue management. Unlike traditional fare classes, Open Pricing allows airlines to dynamically set prices based on real-time demand, competitor behavior, and customer segmentation. Enabled…

This eBook explores the concept of “screen bias”-the influence of display order in digital booking systems-and its revenue implications for airlines. Tracing its roots from the CRS era to today’s OTAs and metasearch platforms, the…

Focusing on the airline industry, this eBook explains why ancillary products-like baggage fees, seat upgrades, and inflight add-ons-are so effective. It explores the psychological levers that influence consumer behavior, including scarcity, urgency, gamification, loss aversion,…