Open Pricing: The Real Deal of NDC

This eBook introduces Open Pricing as a transformative approach to airline revenue management. Unlike traditional fare classes, Open Pricing allows airlines to dynamically set prices based on real-time demand, competitor behavior, and customer segmentation. Enabled by IATA’s NDC (New Distribution Capability), Open Pricing offers unprecedented flexibility, personalization, and speed-letting airlines adapt instantly to market conditions. The eBook also outlines the limitations of legacy GDS/ATPCo infrastructure and explains how NDC overcomes these barriers, enabling airlines to deliver tailored fares and ancillaries directly through digital channels. For RM professionals and digital strategists, this guide provides a compelling roadmap to modern pricing models built on AI, machine learning, and direct distribution technologies.